Free downtime cost calculator
What is website downtime actually costing you?
Four quick inputs, no scan and no card. See the revenue your website puts at risk each year, then compare it with what a maintenance plan costs.
Most small businesses run about 60. Online stores that sell round the clock: 168.
$0per year
An estimate from your inputs, not an audit of your site.
How the estimate works, with an example
The calculator turns your revenue into an hourly figure, then asks what share of it passes through the website and how many hours of downtime you expect in a year. Here is a simple illustration with round numbers, not a prediction.
Say the business takes $260,000 a year and the site earns during a 50-hour working week. That is $100 an hour ($260,000 divided by 50 hours a week and 52 weeks). If 80 percent of that revenue passes through the site and it is down for 8 hours in the year, the direct cost is $640 ($100 x 8 hours x 0.8). The calculator then adds an allowance for customers who do not come back and for the work of recovering from each incident, and rounds the result.
The figure is deliberately cautious, and it is only as good as the numbers you give it. Use it to compare the risk with the cost of a plan, not as a forecast.
Straight answers
About the calculator
How accurate is the estimate?
It is an illustration built from your own numbers and a cautious formula, not a forecast. Use it to compare the risk with the cost of a plan.
What counts as downtime?
Any time customers cannot use the site as intended: the site is down, the checkout fails, a form stops sending or a page is too slow to use.
Does it store my numbers?
The calculation runs from the four inputs you give it. If you ask for the report by email, we use your email to send it and keep the request so we can answer follow-up questions.
Which plan does it compare with?
It compares the estimated yearly risk with the plan that fits your revenue band, using our published prices.
The downtime calculator works in every country
The estimate uses your own figures, so it applies wherever your business is. Pick your country to see how we work with your time zone.
Ready when you are.
Tell us what your website needs. A real person replies by your next business morning, Eastern time, with how we would handle it and which plan fits.
- From $99/mo with hours included
- Month to month
- 30-day money-back guarantee